Open Business World » Ad Networks

Openbusinessworld – Florida’s New Political Ad Law Could Drive Dollars from State Candidates Online

money — Fri, 10 Sep 2010 16:58:08 +0000

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Law dealing with political ad disclosure could drive more online ad dollars from state and local candidates.

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Openbusinessworld – Real Estate Sites Enjoy Benefits of Market Slowdown

money — Fri, 10 Sep 2010 14:58:09 +0000

Real Estate Sites Enjoy Benefits of Market Slowdown

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As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend.

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Openbusinessworld – Four Seasons Joins Geo-Social Gold Rush With California Campaign

money — Fri, 10 Sep 2010 12:58:08 +0000

Four Seasons Joins Geo-Social Gold Rush With California Campaign

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Hospitality chain uses Gowalla to run its first-ever location-based initiative. Geo-social campaigns have seemingly accelerated in the three weeks since Facebook Places launched.

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Adnetworks – News Corp to Integrate Fox Audience Network With MySpace

money — Fri, 10 Sep 2010 10:58:08 +0000

News Corp to Integrate Fox Audience Network With MySpace

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Integration follows the departure of the unit’s President, Adam Bain, to Twitter.

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Openbusinessworld – Promoted Tweets Increase Engagement by 50 Percent for Zecco

money — Fri, 10 Sep 2010 08:58:09 +0000

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Discount brokerage’s paid tweets rack up considerable retweets, replies and clicked links.

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Adnetworks – Charitable Social Platform Enlists Red Cross, Old Navy, Starbucks

money — Fri, 10 Sep 2010 06:58:12 +0000

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Endorse for a Cause has signed up notable charities and retailers to encourage users to turn online shopping experiences into fundraising via Facebook and Twitter.

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Adnetworks – Lexus Bangs the Drum In New Digital Ads

money — Fri, 10 Sep 2010 04:58:07 +0000

Lexus Bangs the Drum In New Digital Ads

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In a campaign where a car stars as a percussionist, Lexus has struck ad deals with YouTube, Pandora, CNET, Wired, ESPN, and Style.com.

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Ad networks – Florida’s Rick Scott Shuns Mobile in Running Mate Announcement Push

money — Fri, 10 Sep 2010 02:58:07 +0000

Florida’s Rick Scott Shuns Mobile in Running Mate Announcement Push

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UPDATED: Florida GOP candidate for governor Rick Scott is expected to announce his lieutenant governor pick via e-mail, promoting the effort using online ads and social media.

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Ad networks – Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

money — Fri, 10 Sep 2010 00:58:08 +0000

Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011

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According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid search fall.

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Openbusinessworld – News Corp to Integrate Fox Audience Network With MySpace

money — Thu, 09 Sep 2010 22:58:09 +0000

clickz

Integration follows the departure of the unit’s President, Adam Bain, to Twitter.

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